ERROR: INSERT command denied to user 'ciekawewzaphq'@'10.20.20.9' for table 'ams_options'
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ERROR: INSERT command denied to user 'ciekawewzaphq'@'10.20.20.9' for table 'ams_options'
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ERROR: INSERT command denied to user 'ciekawewzaphq'@'10.20.20.9' for table 'ams_options'
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Komputery Internet Articles - TwojeWiadomo┼Ťci24 | Dziennikarstwo obywatelskie - artyku┼éy do przedruku
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Agencja interaktywna z Krakowa

thumb_Gebuko.jpgFirma Gebuko Sp. z o. o. zajmuje si─Ö szeroko poj─Ötym marketingiem internetowym, a tak naprawd─Ö ÔÇô zwi─Ökszaniem rozpoznawalno┼Ťci innych firm, a co za tym idzie ÔÇô ich obrot├│w.


Jak to działa i dlaczego jest skuteczne?


Na marketing internetowy sk┼éada si─Ö wiele dzia┼éa┼ä, maj─ůcych tak naprawd─Ö wsp├│lny cel ÔÇô zbudowanie w ┼Ťwiadomo┼Ťci potencjalnych klient├│w prze┼Ťwiadczenia, ┼╝e jaka┼Ť firma istnieje, dzia┼éa w konkretnej bran┼╝y i ┼╝e jest ona godna zaufania. Oczywi┼Ťcie, aby osi─ůgn─ů─ç taki efekt, nie wystarczy wrzucony gdzie┼Ť przypadkiem baner, czy opinia zadowolonego klienta (ani nawet stu). Je┼╝eli naprawd─Ö chcemy zwi─Ökszy─ç swoje obroty i wej┼Ť─ç na pewien poziom biznesu, b─Ödziemy potrzebowa─ç kompleksowej, przemy┼Ťlanej strategii budowania marki, a co za tym idzie ÔÇô odpowiednio przeprowadzonej kampanii.



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Istota pozycjonowania i optymalizacji, czyli jak zaistnie─ç w Internecie.

seo24_3.jpgJak zaistnie─ç w Internecie? To pytanie najcz─Ö┼Ťciej zadaj─ů ludzie, kt├│rzy rozpoczynaj─ů swoj─ů dzia┼éalno┼Ť─ç w Internecie lub prowadz─ů j─ů nieskutecznie (mam tu na my┼Ťli strony handlowe i us┼éugowe). Na pocz─ůtek nale┼╝y powiedzie─ç na czym owo zaistnienie polega i jak dzia┼éa. Najlepszy i najskuteczniejszy spos├│b to umieszczenie strony wysoko w indeksie wyszukiwarki, czyli w┼éa┼Ťnie pozycjonowanie. Dobrze widoczna strona, najlepiej na pierwszej stronie wyszukiwarki rzuca si─Ö w oczy i zach─Öca potencjalnych klient├│w do jej odwiedzenia.

Istota rzeczy polega na ustaleniu s┼é├│w kluczowych, po kt├│rych wpisaniu powinna wy┼Ťwietli─ç si─Ö nasza strona. S┼éowa kluczowe nale┼╝y dobra─ç ostro┼╝nie, ┼╝eby nie by┼éy ani zbyt trudne ani zbyt og├│lne.

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Robienie zakup├│w przez internet

W obecnych czasach w internecie mo┼╝na kupi─ç ju┼╝ niemal wszystko. Cz─Ö┼Ť─ç z nas ca┼ékowicie nawet zrezygnowa┼éa z normalnych zakup├│w, gdy┼╝ w┼éa┼Ťciwie wszystko - ┼é─ůcznie z zakupami spo┼╝ywczymi - mo┼╝na zam├│wi─ç z dostaw─ů do domu. Dzi─Öki temu mo┼╝emy kupowa─ç wtedy, kiedy mamy na to czas - niekoniecznie w godzinach otwarcia sklepu, ale nawet w ┼Ťrodku nocy czy nad ranem. Ponadto dzi─Öki licznym promocjom oszcz─Ödzamy nie tylko czas, ale i pieni─ůdze. Wszystkie towary s─ů nam dostarczane bezpo┼Ťrednio do domu, dzi─Öki czemu nie musimy nosi─ç niczego ci─Ö┼╝kiego. Same plusy, prawda?

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Oceń jako pierwszy

Kobieta w bran┼╝y e-commerce


Sklep internetowy jest obecnie najpopularniejszym sposobem w┼Ťr├│d kobiet i m┼éodych matek na powr├│t do aktywno┼Ťci zawodowej. W roku 2010 Polska zajmowa┼éa 7 miejsce (35%) w┼Ťr├│d lider├│w czo┼éowych pa┼ästw UE (27-30%) po wzgl─Ödem samozatrudnienia kobiet. Od tego czasu liczba kobiet, kt├│re postanowi┼éy rozpocz─ů─ç prac─Ö na w┼éasn─ů r─Ök─Ö znacznie wzros┼éa, a w tym tak┼╝e liczba zak┼éadanych przez nie e-sklep├│w.

Z do┼Ťwiadczenia wiemy, ┼╝e niemal co trzeci sklep na naszej platformie jest prowadzony przez kobiet─Ö. Wrodzona wielozadaniowo┼Ť─ç kobiet pozwala na lepsze koordynowanie prac─ů, co sprawia, ┼╝e w niekt├│rych obszarach radz─ů sobie lepiej ni┼╝ panowie. Kobiety w bran┼╝y e-commerce w wi─Ökszo┼Ťci spo┼éecze┼ästwa mo┼╝e by─ç zaskoczeniem, poniewa┼╝ wed┼éug obecnych stereotyp├│w nowe technologie przypisywane s─ů wy┼é─ůcznie m─Öskiemu gronu.

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